Training

We know how important it is for bar staff to get to know our products. We want to help you provide the best possible service, and help consumers to understand their choices. That’s why we’re always keen to teach staff more about our brands. Just contact us and we can arrange a training session at your venue.

In fact, we’re so committed to training that we’ve set up The Bar Academy as a joint venture with Jamie Stephenson, World Champion Bartender. We believe cocktails are the way to help lift spirits sales across the industry. That’s why we’ve set out to show that making delicious, stylish cocktails is much easier than a lot of venues might think. You can make great cocktails in the time it takes to pour a Guinness. Contact us to create bespoke training solutions for your venue, and watch your spirits sales soar.