Antica Formula Cocktail Competition 2017

The winning formula

Win one of four trips to enjoy an exclusive trip to Milan to visit the Fratelli Branca Distillery

 Antica Formula is the classic Italian red Vermouth, sweet and with a subtle vanilla aroma. It was created by Antonio Benedetto Carpano, the inventor of the Vermouth category, in 1786. Made by Fratelli Branca Distillerie with a selected infusion of mountain herbs and spices, including saffron, Antica Formula is produced in limited quantities and sealed with a cork in a distinctive brown bottle which includes a reproduction of the original 1786 label. As well as an essential ingredient in many classic cocktail, Antica Formula is ideal to drink over ice with an orange wedge, both as an aperitivo or after dinner.

Competition opens 1st May, closing date is the 31st July

A contest to celebrate classics, consistency and the aperitvio.

The Road To Milan

How to enter


Create an aperitivo style drink based on one of these three classics; Negroni, Americano or the Hanky Panky. 

Submit your online entry for your chance to head to the regional finals to compete for your chance to win a trip to Milan.

Judging will be done on the following criteria;

  • Originality – 25 points
  • Creativity – 25 points
  • Appearance – 25 points
  • Method – 25 points

Closing date for entries is the 31st July

Submit your entry here:


Earned your place to head to the regional finals? You’ll be competing in two rounds on the day.

Regional Heats will take place between 4th – 7th September


Round One; Consistent Classics

Your chosen classic, made individually for each judge. Consistency is the key.


Drinks will be judged on;

Consistency – 50 points

Taste – 25 points

Technique – 25 points


Round Two; So you think you can Aperitivo?

Serve our aperitivo drink which earnt your place to the regional finals.


Drinks will be judged on;

Creativity – 25 points

Technique – 25 points

Taste – 25 points

Appearance – 25 points


An additional 20 points will be available for brand knowledge across round one and two.

Nicola Olianas, Branca World Ambassador will be the head judge accompanied by two further judges from the industry.


Get ready to pack your bags and head to Milan the week of the 18th September 2017

Good luck.

For further information please contact your local Hi-Spirits rep or email


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