Antica Sambuca Classic is building its presence in the convenience sector in the run-up to Christmas, with a new listing in more than 1,500 Tesco Express stores.
The roll-out builds on the success of the Antica brand in larger Tesco stores, which listed the Classic, along with its stablemate Black variant, a year ago.
Dan Bolton, managing director of distributor Hi-Spirits, said: “In the on-trade, Sambuca has moved from being a niche product to a top ten spirits category over the past decade, and the Antica Sambuca range has played a leading role in driving that success.
“That growth is now being replicated in the off-trade as consumers increasingly want to enjoy the same drinks and serves at home, particularly on party and ‘big night in’ occasions. As we approach the peak time of year for parties and entertaining, the new listing in Tesco Express will enable customers to buy Antica Classic close to home or on their way to visit friends.”
Distilled to a traditional recipe close to Venice at the Antiche distillery, Antica Sambuca is a regular award winner, including a Double Gold Medal at the 2013 San Francisco World Spirits Competition. With a 38% ABV, the RSP is £16 for a 70cl bottle.
For media information please contact John Porter at ShielPorter Communications 07734 054389