Buffalo Trace gift pack offered in Makro

A Buffalo Trace Bourbon gift pack is available to retailers through wholesaler Makro in the run-up to the peak gifting season.

The pack includes a 70cl bottle of the multiple award-winning 40% ABV Bourbon, along with a branded metal Julep Cup and a cocktail recipe book. Targeting growing consumer interest in authentic American whiskies, the gift pack has an RSP of £26.99.

Dan Bolton, managing director of distributor Hi-Spirits, said: “Consumers are increasingly favouring Bourbon over Scotch, attracted by both the flavour and versatility. The free cocktail book will enable the recipient to make an authentic Mint Julep as well other classic drinks.”

Distilled at the Buffalo Trace Distillery in Franklin County, Kentucky, Buffalo Trace Bourbon has been described as ‘”one of the world’s great whiskies” by Jim Murray, author of the Whisky Bible. Recent accolades for the brand include a Gold medal at the 2014 International Wine & Spirits Competition in London and a Silver Medal at the 2014 Los Angeles International Wine & Spirits Competition.

Figures from Nielsen show that sales of American whiskey grew by 15.3% in the off-trade in the year to year to April 26 2014, while 51% of consumers have bought spirits as a gift.

For more information contact Hi-Spirits on 01932 252 100, email info@hi-spirits.com, or visit www.hi-spirits.com.

ENDS

For press information please contact John Porter at ShielPorter Communications 07734 054389