As consumer interest in Bourbon continues to boom, visitors to the Whiskey Show 2014 will have the opportunity to sample a range of award winning brands from the Buffalo Trace Distillery in Kentucky.
There will also be an opportunity to take part in Bourbon Masterclasses with experts including Drew Mayville, master blender for Buffalo Trace owner Sazerac. With the Whisky Show also marking the start of London Cocktail Week, Bourbon’s place at the heart of cocktail culture will also be celebrated with a range of drinks made by expert mixologists.
Nielsen data shows that the American whiskey category typically appeals to younger consumers than Scotch, with growth driven by premium brands. Nielsen figures show off-trade sales of American whiskey grew 15.3% in the year to 26 April 2014, while CGA Peach data shows on-trade sales up 4.2% in the year to 19 April 2014.
Dan Bolton, managing director of Hi-Spirits, UK distributor of Buffalo Trace, said: “The world- beating whiskeys produced by Buffalo Trace in Kentucky are helping to drive UK consumers’ appreciation of the breadth and diversity of the bourbon category.
“Working through the range, it’s now possible to appreciate just how much of diversity the Buffalo Trace master distillers can make by aging and blending a small range of high quality, traditional whiskey recipes.”
Highlights of the range include:
- Buffalo Trace – a Bourbon aged for 8-12 years, a multiple award winning spirit at an unbeatable price point
- Buffalo Trace White Dog – the unaged, clear whiskey bottled before barrelling
- Benchmark – an aged Bourbon at an entry level price
- Eagle Rare Single Barrel – a premium 10 year old Bourbon
- Sazerac Rye – an authentic, traditional rye whiskey
- The five-strong Antique Collection, including Eagle Rare 17 year old, named American Whiskey of the Year and Bourbon of the Year; and George T Stagg uncut and unfiltered Bourbon, named the number one spirit in the world for two years running.
The range of flavours are influenced by factors such as the time spent aging in the oak barrel and the location where they are stored in the distillery’s warehouses. Distilling has taken place continually on the site in Franklin County, Kentucky for more than 240 years, and the Buffalo Trace Distillery was named a National Historic Landmark in 2013.
For press information please contact John Porter at ShielPorter Communications 07734 054389