Hi-Spirits to distribute Tito’s Handmade Vodka

Acclaimed six-time pot distilled craft vodka from the United States.

Tito’s Handmade Vodka, America’s original craft vodka, will be available in the UK starting January 2014, when Hi-Spirits begins distribution of the brand in both the on- and off-trade.

Tito’s Handmade Vodka, a Texas based company, is one of the fastest growing micro distilleries in the United States. The handcrafted spirit earned a unanimous Double Gold Medal at the San Francisco World Spirits Competition, and it was awarded a score of 95 by Wine Enthusiast for its impeccable purity and clean taste.

Tito’s is made from 100% corn, giving it a sweeter, rounder flavour than vodkas made from wheat and potatoes. The brand has seen strong sales growth in the US, driven mainly by word-of-mouth recommendations from consumers who enjoy the smooth flavour of the six time distilled spirit. It also raised its profile significantly in May 2013 when Tito’s became the exclusive vodka brand served on all United Airlines flights worldwide.

“We are extremely excited to begin selling Tito’s Handmade Vodka in the UK. As a frequent visitor, I am also looking forward to the experience of enjoying a Tito’s cocktail in the UK after all these years! It’s a dynamic market, and we’re proud to partner with Hi-Spirits to expand our distribution there,” said Bert “Tito” Beveridge, Founder and Master Distiller.

Dan Bolton, managing director of Hi-Spirits, said: “Tito’s Handmade Vodka is an excellent fit with our existing portfolio of brands, offering a high quality spirit at an accessible price point. The entrepreneurial approach of Fifth Generation in the US is also an ideal match with our own approach to brand marketing and development.”

Tito’s Handmade Vodka has an ABV of 40%, with a UK Suggested RSP of £29.99 for a 70cl bottle.

For more information, please contact Hi-Spirits on 01932 252 100, email info@hi-spirits.com, or visit www.hi-spirits.com.

For press information please contact John Porter at ShielPorter Communications on 07734 054389.