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Last Updated on July 19, 2023

Title: Assistant Brand Manager, Vodka, Rum and Tequila

Location: Kingston-upon-Thames, England


This role offers a fantastic opportunity to join one of the most exciting spirits companies in the World, in a marketing role where you will work closely with the Senior Brand Manager to develop and execute the brand strategy across a variety of brands in the portfolio.


The Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits including Fireball, Southern Comfort, Paddy Irish Whiskey, Tuaca and Peychaud’s.


Since 1850, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since 2008, Sazerac has experienced double-digit growth every year! We attribute our success to a unique blend of our history, culture, brands, relationships, innovation, technology, and most importantly, our people. Whether you are a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.

Hi-Spirits is the UK subsidiary of the Sazerac Company and is one of the UK’s leading spirit distributors and brand builders representing an award-winning range of Sazerac owned and third-party agency spirit brands. Our enviable, diverse portfolio of award-winning brands include the UK’s fastest growing bourbon brand, Buffalo Trace, the UK’s largest American whiskey liqueur brand, Southern Comfort, and the number 1 sambuca brand in the UK, Antica Sambuca.


We have a highly passionate and motivated team of industry experts working across multiple functions including Sales, Marketing, Finance and Operations. Our reach extends across all BWS channels in the UK and our key to success is building long term partnerships with some of the best operators in the industry to bring our brands to life. We’re proud to say we do things a little differently to other drinks companies, highlighted by our belief in bringing the right brands to each consumer through a multi-faceted and flexible approach. An approach which allows us to work with a wide array of brands from category leaders to new, incubator brands.


The Assistant Brand Manager is responsible for developing and executing brand strategy and activation plans on assigned brands & portfolio projects. This role works closely with our Marketing and Sales teams, agencies and trade partners to achieve objectives. As Assistant Brand Manager on a defined portfolio of brands you will be fundamental in growing brand sales, market share and responsible for all aspects for the marketing plan. Using your innovation, creativity and commercial awareness you will be responsible for brand activations ensuring effective and efficient delivery on time and budget, with a focus on learning to drive continuous improvement in all we do. You will lead and deliver business building brand plans leveraging customer, category and consumer insights with a challenger mindset and action-orientated approach.

Position Title: Assistant Brand Manager, Vodka, Rum and Tequila
Qualifications/Experience: 1+ years’ experience working in a similar role.

Skilled in consumer-focused activations.

Demonstrates experience in project management.

Reports To: Senior Brand Manager – Vodka, Rum and Tequila
Reason for Position: Execute and evaluate creative and disruptive initiatives across the Hi-Spirits Vodka, Rum and Tequila portfolio.
Responsibilities:   Develop and deliver brand strategies which will achieve Hi-Spirits targets, within marketing budgets.

Manage, evaluate and report results linked to clear objectives and KPIs.

Responsible for Marketing elements on portfolio plays within the Cash & Carry/Convenience channels.

Work collaboratively with key internal and external stakeholders to ensure that brand priorities are executed in-line with objectives.

Continually manage external agencies across a broad range of areas – not limited to advertising, social, activation, POS and design.

Requirements: Creative, challenger mindset + being brave and wanting to do things differently.

A winning mentality, we need more people who really want to build category leading brands – not just content with growth.

Accountability, people that are prepared to stand-up for what they believe is the right thing to do and see it through to execution.

Team player!!!! We win together as a business not as individuals

Brand Marketing experience and/or related experience in an FMCG environment

Excellent communication skills with experience of developing and delivering compelling presentations

Project management skills with the ability to successfully plan, manage, prioritise tasks and evaluate across multiple projects

Multi-tasking and prioritizing skills are essential


If you would like to apply for this role, please email

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