Last Updated on May 11, 2022


South (Brighton, Bournemouth, Portsmouth, Kingston, Reading)

Job Purpose

Achieves brand growth by implementing activation programmes in outlets within a territory, recruiting consumers whilst improving distribution, visibility and most of all rate of sale.

Key Responsibilities & Critical Success Measures:

  • Target a range of businesses within the On-Trade sector, independent and multiple sites, restaurants, hotels, pubs, universities, leisure centres, etc. Spending time with End users in developing a ‘need and demand’ for your portfolio.
  • Working with Wholesalers and their sales teams to educate and share information.
  • Clients are split between approximately 40% new and 60% existing business (end users).
  • Showcasing “shots & mixer” spirits brands to key stakeholders/influencers.
  • Decision makers can be F & B professionals, through to owners, bartenders and procurement.
  • Be flexible in your time and sales approach, events, tastings, evenings and weekends will be necessary on occasion (you will get time off back in lieu).
  • Averaging 6-8 meaningful appointments per day, your diary is your own to manage, monitored by line managers
  • Based from home, you will travel throughout the region.
  • Located centrally to core cities (Leeds / Sheffield)

Functional Competencies:

  • Planning & Organising
    Demonstrates an ability to plan, organise and execute activities using own initiative.
  • Communication
    Expresses self in a clear, succinct and compelling manner in both individual and group situations.
  • Customer/Consumer Commitment
    Knowing, understanding and delivering a high level of quality service to both internal and external customers.
  • Business Awareness
    Has a comprehensive understanding of own business area and its impact on the wider organisation.

Knowledge, Skills and Experience:

  • Have a proven track record in proactive B2B sales. Having sold to a wide range of decision makers.
  • A passion and love for food or drink. Have an awareness/interest in new market trends and consumer insight.
  • Worked for a manufacturer selling either direct to end users or via distribution partners.
  • Ran a territory and your own diary, making appointments, generating leads, journey planning etc.
  • Operate with integrity and professionalism. Be tenacious and creative with your new business approach.
  • Have worked collaboratively with clients to create ‘win-win’ partnerships.
  • Sold to the HORECA sector. – Preferred
  • Worked within the food & beverage sector. – Preferred
  • Networked throughout an organisation (both internal & external) – NPD teams, supply chain, R&D, production, quality etc. – Preferred

Personal Characteristics: 

  • A passion for thirst for a great culture at work.
  • Ability to demonstrate professionalism, credibility, trust and respect both internally and externally.
  • Creative with an entrepreneurial spirit and passion to build and develop the on trade business.
  • Strong relationship management skills.
  • Ability to influence at a variety of levels.
  • Adaptable and resilient.
  • Works to add value.

If you would like to apply for this role, please email

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