Last Updated on May 11, 2022
Location
South (Brighton, Bournemouth, Portsmouth, Kingston, Reading)
Job Purpose
Achieves brand growth by implementing activation programmes in outlets within a territory, recruiting consumers whilst improving distribution, visibility and most of all rate of sale.
Key Responsibilities & Critical Success Measures:
- Target a range of businesses within the On-Trade sector, independent and multiple sites, restaurants, hotels, pubs, universities, leisure centres, etc. Spending time with End users in developing a ‘need and demand’ for your portfolio.
- Working with Wholesalers and their sales teams to educate and share information.
- Clients are split between approximately 40% new and 60% existing business (end users).
- Showcasing “shots & mixer” spirits brands to key stakeholders/influencers.
- Decision makers can be F & B professionals, through to owners, bartenders and procurement.
- Be flexible in your time and sales approach, events, tastings, evenings and weekends will be necessary on occasion (you will get time off back in lieu).
- Averaging 6-8 meaningful appointments per day, your diary is your own to manage, monitored by line managers
- Based from home, you will travel throughout the region.
- Located centrally to core cities (Leeds / Sheffield)
Functional Competencies:
- Planning & Organising
Demonstrates an ability to plan, organise and execute activities using own initiative. - Communication
Expresses self in a clear, succinct and compelling manner in both individual and group situations. - Customer/Consumer Commitment
Knowing, understanding and delivering a high level of quality service to both internal and external customers. - Business Awareness
Has a comprehensive understanding of own business area and its impact on the wider organisation.
Knowledge, Skills and Experience:
- Have a proven track record in proactive B2B sales. Having sold to a wide range of decision makers.
- A passion and love for food or drink. Have an awareness/interest in new market trends and consumer insight.
- Worked for a manufacturer selling either direct to end users or via distribution partners.
- Ran a territory and your own diary, making appointments, generating leads, journey planning etc.
- Operate with integrity and professionalism. Be tenacious and creative with your new business approach.
- Have worked collaboratively with clients to create ‘win-win’ partnerships.
- Sold to the HORECA sector. – Preferred
- Worked within the food & beverage sector. – Preferred
- Networked throughout an organisation (both internal & external) – NPD teams, supply chain, R&D, production, quality etc. – Preferred
Personal Characteristics:
- A passion for thirst for a great culture at work.
- Ability to demonstrate professionalism, credibility, trust and respect both internally and externally.
- Creative with an entrepreneurial spirit and passion to build and develop the on trade business.
- Strong relationship management skills.
- Ability to influence at a variety of levels.
- Adaptable and resilient.
- Works to add value.
If you would like to apply for this role, please email careers@hi-spirits.com