Title: Brand Manager, Shots

Location: Kingston-upon-Thames, England

This role offers a fantastic opportunity to join one of the most exciting spirits companies in the World, in a marketing role where you will lead development and execution of the brand strategy on a defined portfolio of spirits brands.

The Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits including Fireball, Southern Comfort, Paddy Irish Whiskey, Tuaca and Peychaud’s.

Since 1850, Sazerac Company has thrived as an independent, American family owned company with operations in the United States and around the world. Since 2008, Sazerac has experienced double-digit growth every year! We attribute our success to a unique blend of our history, culture, brands, relationships, innovation, technology, and most importantly, our people. Whether you are a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.

Hi-Spirits is the UK subsidiary of the Sazerac Company and is one of the UK’s leading spirit distributors and brand builders representing an award-winning range of Sazerac owned and third-party agency spirit brands. Our enviable, diverse portfolio of award-winning brands include the UK’s fastest growing bourbon brand, Buffalo Trace, the UK’s largest American whiskey liqueur brand, Southern Comfort, and the number 1 sambuca brand in the UK, Antica Sambuca.

We have a highly passionate and motivated team of industry experts working across multiple functions including Sales, Marketing, Finance and Operations. Our reach extends across all BWS channels in the UK and our key to success is building long term partnerships with some of the best operators in the industry to bring our brands to life. We’re proud to say we do things a little differently to other drinks companies, highlighted by our belief in bringing the right brands to each consumer through a multi-faceted and flexible approach. An approach which allows us to work with a wide array of brands from category leaders to new, incubator brands.

The UK Brand Manager is responsible for developing and executing brand strategy and activation plans on assigned brands & portfolio projects. This role works closely with our Marketing and Sales teams, agencies and trade partners to achieve objectives. As Brand Manager on a defined portfolio of brands you will be fundamental in growing brand sales, market share and awareness through ATL and BTL activity. Using your innovation, creativity and commercial awareness you will be responsible for brand activations ensuring effective and efficient delivery on time and within budget. You will lead and deliver business building brand plans leveraging customer, category and consumer insights with a challenger mindset and action-orientated approach.


Position Title:Brand Manager – Shots
Qualifications/Experience:3+ years’ experience working in a similar role which had included a full marketing mix.

Skilled in consumer specific and disruptive brand plans.

Demonstrates experience in prioritising a portfolio, ATL and BTL experience, managing A&P budgets and driving innovation.

Reports To:Senior Marketing Manager
Reason for Position:To develop, execute and evaluate creative and disruptive brand building initiatives across the Hi-Spirits Shot’s portfolio.
Responsibilities:  Develop and deliver brand strategies and plans which will achieve UK topline and profit targets effectively maximizing annual marketing budgets.

Manage, evaluate and report results linked to clear objectives and KPIs. Ensure that the brands in your portfolio perform in a manner consistent with the company’s overall strategy. Manage the achievement of volume and brand contribution objectives and create awareness and demand.

Work collaboratively with key internal and external stakeholders to ensure that brand priorities are aligned and that your brand portfolio are performing on profit, volume and KPI metrics.

Continually Evaluate, select and manage advertising, promotion, social, activation, POS and design agencies where relevant and ensure quality output is delivered on time and on budget.

Requirements:Creative, challenger mindset + being brave and wanting to do things differently.

A winning mentality, we need more people who really want to build category leading brands – not just content with growth.

Accountability, people that are prepared to stand-up for what they believe is the right thing to do and see it through to execution.

Team player!!!! We win together as a business not as individuals.

Brand Marketing experience and/or related experience in an FMCG environment

Excellent communication skills with experience of developing and delivering compelling presentations

Project management skills with the ability to successfully plan, manage, prioritise tasks and evaluate across multiple projects

Must demonstrate commercial acumen with a strong ability to analyse and draw insights from data


If you would like to apply for this role, please email careers@hi-spirits.com

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