Reports to: Regional Sales Manager
TBD (depending on experience)
Merseyside / Lancashire

Job Purpose

Activates brands by implementing activation programmes in outlets within a territory, recruiting consumers whilst improving distribution and visibility.

Key Responsibilities & Critical Success Measures:

  • Target a range of businesses within the On-Trade sector, independent and multiple sites, restaurants, hotels, pubs, universities, leisure centres, etc. Spending time with End users in developing a ‘need and demand’ for your portfolio.
  • Working with Wholesalers and their sales teams to educate and share information.
  • Clients are split between approximately 40% new and 60% existing business (end users).
  • Showcasing our huge range of over 60 spirits brands to key stakeholders/influencers.
  • Decision makers can be F & B professionals, through to owners, bartenders and procurement.
  • Be flexible in your time and sales approach, events, tastings, evenings and or weekends will be necessary (you will get time off back in lieu).
  • Averaging 6-8 appointments per day, your diary is your own (with the exception of National Account visits).
  • Based from home you will travel throughout the region.
  • Located centrally to core area. (Liverpool)

Functional Competencies:

  • Planning & Organising
    Demonstrates an ability to plan, organise and execute activities using own initiative.
  • Communication
    Expresses self in a clear, succinct and compelling manner in both individual and group situations.
  • Customer/Consumer Commitment
    Knowing, understanding and delivering a high level of quality service to both internal and external customers.
  • Business Awareness
    Has a comprehensive understanding of own business area and its impact on the wider organisation.

Knowledge, Skills and Experience:

  • Have a proven track record in proactive B2B sales. Having sold to a wide range of decision makers.
  • A passion and love for food or drink. Have an awareness/interest in new market trends and consumer insight.
  • Worked for a manufacturer selling either direct to end users or via distribution partners.
  • Ran a territory and your own diary, making appointments, generating leads, journey planning etc.
  • Operate with integrity and professionalism. Be tenacious and creative with your new business approach.
  • Have worked collaboratively with clients to create ‘win-win’ partnerships.
  • Sold to the HORECA sector. – Preferred
  • Worked within the food & beverage sector. – Preferred
  • Networked throughout an organisation (both internal & external) – NPD teams, supply chain, R&D, production, quality etc. – Preferred
  • Hold a full UK drivers Licence

Personal Characteristics: 

  • Ability to demonstrate professionalism, credibility, trust and respect both internally and externally.
  • Creative with an entrepreneurial spirit and passion to build and develop the on trade business.
  • Strong relationship management skills
  • Ability to influence at a variety of levels.
  • Adaptable and resilient.
  • Works to add value.

If you would like to apply for this role, please email