Location – Newcastle, Middlesbrough, Carlisle, Sunderland Durham and Lake District.

Reports to –Senior Brand Development Manager


During the period of cover you are charged with activating brands by implementing activation programmes in outlets within a territory, recruiting consumers whilst improving distribution and visibility.

Key Responsibilities

  • Target a range of businesses within the On-Trade sector, independent and multiple sites, restaurants, hotels, pubs, universities, leisure centres, etc. Spending time with End users in developing a ‘need and demand’ for your portfolio.
  • Working with Wholesalers and their sales teams to educate and share information.
  • Clients are split between approximately 40% new and 60% existing business (end users).
  • Showcasing our huge range of over 60 spirits brands to key stakeholders/influencers.
  • Decision makers can be F & B professionals, through to owners, bartenders and procurement.
  • Be flexible in your time and sales approach, events, tastings, evenings and or weekends will be necessary (you will get time off back in lieu).
  • Averaging 6-8 appointments per day, your diary is your own (with the exception of National Account visits).
  • Based from home you will travel throughout the region.

Personal Characteristics: 

  • Ability to demonstrate professionalism, credibility, trust and respect both internally and externally.
  • Creative with an entrepreneurial spirit and passion to build and develop the on trade business.
  • Strong relationship management skills
  • Ability to influence at a variety of levels.
  • Adaptable and resilient.
  • Works to add value.


If you would like to apply for this role, please email careers@hi-spirits.com