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Last Updated on November 30, 2023

Title: Brand Manager, Imported Whiskey

Location: Kingston-upon-Thames, England


This role offers a fantastic opportunity to join one of the most exciting spirits companies in the world, in a marketing role where your main focus will be to continue to build the iconic brand, Southern Comfort.


Sazerac UK is one of the UK’s leading spirit distributors and brand builders representing an award-winning range of Sazerac owned and third-party agency spirit brands. Our enviable, diverse portfolio of brands include the , the UK’s largest American whiskey liqueur brand Southern Comfort, one of the UK’s fastest growing bourbon brands, Buffalo Trace, the number 1 Sambuca brand in the UK, Antica Sambuca, the fastest growing Shot brand in the UK, Fireball, as well as the rapidly growing Tequila Rose brand.

Founded in 1919, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since 2008, Sazerac has experienced double-digit growth every year! We attribute our success to a unique blend of our history, culture, brands, relationships, innovation, technology, and most importantly, our people. Whether you are a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.


We have a highly passionate and motivated team of industry experts working across multiple functions including Sales, Marketing, Finance and Operations. Our reach extends across all BWS channels in the UK and key to our success is building long term partnerships with some of the best operators in the industry to bring our brands to life. We’re proud to say we do things a little differently to other drinks companies, highlighted by our belief in bringing the right brands to each consumer through a multi-faceted and flexible approach. An approach which allows us to work with a wide array of brands from category leaders to new, incubator brands.


This UK Brand Manager role is responsible for developing and executing brand strategies and plans on to deliver long-term sustainable growth. Working closely with the Brand Team (local & global), you will unlock insight to build integrated plans collaboratively with internal stakeholders and external partners. Using your challenger mindset, creative-thinking and commercial awareness you can act with agility, autonomy & smarts to deliver disruptive activations in market, on time and within budget. With a big focus on learning, you will measure effectiveness of activations to drive continuous improvement and efficiency in all we do.


The successful candidate will be up for a challenge! Are you ready to roll up your sleeves? Have what it takes to unleash brand magic to take brands to the next level? Want to tell stories at scale to connect with consumers? Interesting in building a global brand? And, importantly, do you want to learn and have fun along the way? If this sounds like you then please get in touch.


Position Title: Brand Manager – Imported Whiskey including Buffalo Trace & Paul John
Qualifications/Experience: 3+ years’ experience building brands, with experience across the mix

Skilled in brand marketing & familiar with ‘how brands grow’

Must be able to demonstrate experience and understanding of how to build top of mind awareness and its importance in the consumer funnel

Demonstrates experience of managing all aspects of brand commercial delivery, building cross-functional relationships, embracing external partners as part of a broader brand team.

Experience working with global marketing teams is a bonus.


Reports To: Senior Marketing Manager
Reason for Position: To develop, work collaboratively, execute and evaluate disruptive brand building initiatives on Buffalo Trace, Paul John and other defined brands
Responsibilities: Develop and deliver compelling brand plans and activations which will catch the attention of consumers nationwide. Achieving UK topline and profit targets effectively maximizing annual marketing budgets.

Manage, evaluate and report results linked to clear objectives and KPIs. Ensure that the brands in your portfolio perform in a manner consistent with the company’s overall strategy.

Work collaboratively with key internal (local & global) and external stakeholders to ensure that brand priorities are aligned and that your brand portfolio are achieving commercial metrics.

Responsible for key brand activations including brand partnerships & trade activation to get the UK to take notice of UK Hero brand, Buffalo Trace.

Brand lead for Paul John including brand planning, brand owner key contact & lead, P&L accountability & execution in market

Requirements: Creative, challenger mindset + being brave and wanting to do things differently.

A winning mentality, we need more people who really want to build category leading brands – not just content with growth.

Stakeholder management, ability to engage a wider team (local & global stakeholders) to take people on the journey to deliver winning plans.

Accountability, people that are prepared to stand-up for what they believe is the right thing to do and see it through to execution.

Team player!!!! We win together as a business not as individuals.

Excellent communication skills with experience of developing and delivering compelling presentations

Project management skills with the ability to successfully plan, manage, prioritise tasks and evaluate across multiple projects to deliver with agility & excellence.

Must demonstrate commercial acumen with a strong ability to analyse and draw insights from data

If you would like to apply for this role, please email