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Last Updated on June 15, 2022

This role offers a fantastic opportunity to join one of the most exciting spirits companies in the World, in a marketing role where you will lead a team managing the development and execution of the UK brand strategy on an enviable portfolio of award winning Imported Whiskey brands.


Hi-Spirits is the UK subsidiary of the Sazerac Company and is one of the UK’s leading spirit distributors and brand builders representing an award-winning range of Sazerac owned and third-party agency spirit brands. Our enviable, diverse portfolio of brands include the UK’s fastest growing bourbon brand, Buffalo Trace, the UK’s largest American whiskey liqueur brand, Southern Comfort, the number 1 Sambuca brand in the UK, Antica Sambuca and the fastest growing Shot brand in the UK, Fireball.


Since 1850, Sazerac Company has thrived as an independent, American family owned company with operations in the United States and around the world. Since 2008, Sazerac has experienced double-digit growth every year! We attribute our success to a unique blend of our history, culture, brands, relationships, innovation, technology, and most importantly, our people. Whether you are a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.


We have a highly passionate and motivated team of industry experts working across multiple functions including Sales, Marketing, Finance and Operations. Our reach extends across all BWS channels in the UK and key to our success is building long term partnerships with some of the best operators in the industry to bring our brands to life. We’re proud to say we do things a little differently to other drinks companies, highlighted by our belief in bringing the right brands to each consumer through a multi-faceted and flexible approach. An approach which allows us to work with a wide array of brands from category leaders to new, incubator brands.

The UK Marketing Manager for Imported Whiskey is responsible for managing a team to develop and execute the brand strategy and activation plans on assigned brands & portfolio projects. This role works closely with our Marketing and Sales teams, agencies and trade partners to achieve objectives. This is a key role within the business not only looking to drive exceptional growth on the Imported Whiskey portfolio ahead of the category but also developing a blueprint for growth allowing other markets to follow suit. As Marketing Manager you will be fundamental in setting clear brand strategy with a defined path to delivering sustainable long-term growth, with strong commercial understanding to identify the necessary drivers to achieve this, then ensuring excellence in execution of all aspects of the marketing plan, resulting in strong market share growth. Using your innovation, creativity and commercial awareness you will be responsible for brand activations ensuring effective and efficient delivery on time and budget, with a focus on learning to drive continuous improvement in all we do. You will lead and deliver business building brand plans leveraging customer, category and consumer insights with a challenger mindset and action-orientated approach.



Position Title:

Marketing Manager – Imported Whiskey


5 – 10 years’ experience working in a similar role which had included a full marketing mix.

Demonstrate experience in building clear long-term brand strategies, that clearly flow through to prioritised drivers of growth and activation plans that unlock these.

Skilled in building long-term brand platforms building consumer tribes.

Experience in managing a portfolio of brands or products and skilled in prioritising tasks and driving team focus to deliver the best results.

Demonstrates experience of managing all aspects of brand commercial delivery, building cross-functional relationships and embracing 3rd party agencies and partners as part of a broader brand team.

Demonstrate understanding of the building brand advocacy with opinion formers, leading to brand loyalty with target consumers.

Passion and knowledge of the Whiskey category would be beneficial.

Reports To:

Marketing Director

Reason for Position:

To develop, execute and evaluate best in class brand strategies and resulting activation plans to deliver exceptional long-term growth of the Imported Whiskey portfolio ahead of the category.


Develop and deliver brand strategies and plans which will achieve UK topline and profit targets effectively maximizing annual marketing budgets.

Manage, evaluate and report results linked to clear objectives and KPIs. Ensure that the brands in your portfolio perform in a manner consistent with the company’s overall strategy. Manage the achievement of volume and brand contribution objectives and create awareness and demand.

Work collaboratively with key internal and external stakeholders to ensure that brand priorities are aligned and that your brand portfolio are performing on profit, volume and KPI metrics.

Continually Evaluate, select and manage advertising, promotion, social, activation, POS and design agencies where relevant and ensure quality output is delivered on time and on budget.


Creative, challenger mindset + being brave and wanting to do things differently.

A winning mentality, we need more people who really want to build category leading brands – not just content with growth.

Accountability, people that are prepared to stand-up for what they believe is the right thing to do and see it through to execution.

Team player!!!! We win together as a business not as individuals.

Ability to manage and develop teams.

Brand Marketing experience and/or related experience in an FMCG environment

Excellent communication skills with experience of developing and delivering compelling presentations

Project management skills with the ability to successfully plan, manage, prioritise tasks and evaluate across multiple projects

Must demonstrate commercial acumen with a strong ability to analyse and draw insights from data.

If you would like to apply for this role, please email