Reports to: On Trade National Account Controller

Location: Field Based, commutable to London

Salary: Competitive

Full Time

The Job:

To optimise sales, visibility, Net Sales Value and profit contribution for Hi-Spirits via designated customers within agreed budgets and brand guidelines.

Key Responsibilities & Critical Success Measures:

  • Manage customer accounts in all commercial aspects to deliver budgeted volume and financial objectives.
  • Liaise with the Marketing team to deliver appropriate brand building initiatives.
  • Produce volume forecasts by brand through analysis of data (internal supplied and customer sales out).
  • To produce and implement key customer account plans that delivers Brand and Channel strategy to exceed volume and profit targets.
  • Maximise the distribution of company products in line with KPIs in designated accounts and introduce new appropriate brands.
  • Establish positive relationships and joint working practices with the designated customers through effective cross functional networking.
  • Contribute to development of the National Account Strategy ensuring fit with UK On Trade Strategy.
  • Through the yearly plan and matrix, maintain the agreed level and frequency of contact to maximise time and opportunities.
  • Develop JBP’s / Account Plans for top Customers in the agreed business template.

Functional Competencies:

  • Commercial Excellence

Uses commercial knowledge to drive profitable business growth.

  • Customer Commitment

Knowing, understanding and delivering a high level of quality service to both internal and external customers.

  • Business Awareness

Has a comprehensive understanding of own business area and its impact on the wider organisation.

  • Influencing

Demonstrates and ability to persuade, convinces others to follow a course of action.

Knowledge, Skills and Experience:

  • Broad knowledge of UK on trade and strong commercial experience ideally with a Spirits background.
  • Knowledge and experience of working with National and Regional Wholesalers such as Matthew Clark, Carlsberg and Key London Wholesalers.
  • Ability to be adaptable and manage a demanding workload whilst prioritising effectively.
  • Comprehensive understanding and working knowledge of brand building with the ability to balance commercial delivery.
  • Experience of using data to form persuasive commercial propositions that drive value and volume growth.
  • Strong problem solving skills and able to identify sales/ brand opportunities.
  • Strong good numeric ability and able to identify insights from data. High level of IT skills.
  • Strong influencing and negotiation skills with the ability to develop and maintain relationships at all levels.
  • Good numeric ability with the ability to identify insights from data together with a high level of IT skills.
  • Good understanding of category management principles to develop commercial propositions that drive value and volume growth.
  • Good understanding and proven experience of successful on trade brand launches.
  • Educated to degree level or equivalent.

Personal Characteristics:

  • Ability to demonstrate professionalism, credibility, trust and respect both internally and externally.
  • Creative with an entrepreneurial spirit and passion to build and develop the on trade business.
  • Strong relationship management skills with the ability to network across functions and influence at a senior level internally and externally.
  • Confident communicator with good interpersonal skills.
  • Self-motivated and able to work with minimum supervision.
  • Passion for the On Trade with a desire to exceed expectations

If you would like to apply for this role, please email